Why don't good movies get a chance?

There are plenty of theatres in Lucknow, and most of them are multiplexes. Yet, not a single theatre has scheduled a show for the movie UI. On the other hand, shit and cringe movies like Pushpa 2 get hundreds of shows. Different and unique movies like UI and Kantara often struggle to get enough screens, or sometimes don't get any at all. Lucknow mai chapri culture bhut fhail gaya hai shayad isliye. We need to act more woke and educated I think. Do you also feel the same? What's your take on this please share.