How do you handle your research process after identifying potential leads?

I know lead gen platforms exist but I'm more interested in what happens after - the actual research process that leads to meaningful conversations. **What's your workflow for this?** Currently when I find someone interesting, my workflow usually involves: * Checking their company website * Looking through recent news on Google * Exploring the potential decision makers' LinkedIn profile * Going through Crunchbase profile * Sometimes checking out the company's official public docs, reviews etc. Particularly interested in hearing from folks who've done this across different stages of their companies such as customer research, investor scouting, partnerships etc.