How quickly after customer 1 did you get customer 2? - I will not promote

Zero to one is super hard, but it seems like number 2 is WAAAAAYYY easier. Is this your experience? Did you post their logo on your website? It seems like a psychological thing for other prospective customers to not be the first domino to fall and it gives you so much momentum after. I could totally be wrong and customer 2 is harder, but that doesn't really match the hockey stick growth model