{PSA} Google: Using Generative AI To Create Content For Links Against Spam Policies

Details: >Google's John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is "almost certainly against Google's spam policies." He said this in response to a complaint that this was being done on their site, outsourced by their SEO firm to a third-party. >This came up [Bluesky](https://bsky.app/profile/beccaeharrison.bsky.social/post/3lf6c2zbqvc2r) where Becca Harrison posted that her SEO firm outsides link building to a company that generated content and blog posts using generative AI for the purpose of getting backlinks. To make things even worse, the content they produced were "factually incorrect" and "also in ethical opposition" to her professional beliefs. >In which, John Mueller of Google replied, "It's frustrating to hear - did you manage to get it deleted? This is almost certainly against Google's spam policies too." >Here is Becca Harrison full post: > Today I learned that the company providing my project’s web support has been outsourcing SEO ‘back link’ provision to a third party that’s used gen AI to create web pages and blog posts as if authored \*by my project\*. Not only are they factually incorrect, but also in ethical opposition to my work. [https://www.seroundtable.com/google-gen-ai-content-backlinks-guidelines-38701.html](https://www.seroundtable.com/google-gen-ai-content-backlinks-guidelines-38701.html)