SearchGPT vs. Google and Bing: How Search Engines Prioritize Content

As OpenAI's **SearchGPT** enters the market, Semrush compared its results with **Google** and **Bing** across 5,000 queries. This study revealed how each engine highlights specific content types, domain sizes, and industries. # Search Engine Overlap: Do Results Align? **SearchGPT and Bing overlap the most**, while Google’s results remain distinct. |Search Engine Pair|Average Overlap (Domains in Top 10 Results)| |:-|:-| |SearchGPT & Bing|**3.5**| |SearchGPT & Google|**2.5**| |Bing & Google|**2.8**| SearchGPT and Bing's higher overlap reflects their shared **indexing foundations**, while Google diverges, prioritizing different content ranking factors. https://preview.redd.it/2w9gr33ypm7e1.png?width=3030&format=png&auto=webp&s=a0c67c146ffd7731622db1744be7db38c41d4ec4 # Domain Size Preferences: Large vs. Small Domains Google prioritizes **larger domains**, while SearchGPT returns **smaller, niche domains**. Bing sits between the two. |Search Engine|Median Domain Traffic (Top Positions)| |:-|:-| |Google|**23.4M**| |Bing|**11.9M**| |SearchGPT|**8.7M**| **Insights by Intent**: * **Informational Queries**: Google favors established domains. * **Transactional Queries**: SearchGPT occasionally prioritizes larger domains. https://preview.redd.it/ipxm3tc7qm7e1.png?width=3030&format=png&auto=webp&s=b9988a779693c236e9e057698cf5b4659af6241b # Domain Preferences: Who Favors What? Each search engine favors distinct content types, creating opportunities based on niche. # SearchGPT Highlights Retailers & Lifestyle Brands *  Lowes .com appeared **246 times** (vs. Google’s 105). * **Health and Lifestyle Content**: Significant visibility for authoritative sites. * **Healthline**: 153 times (vs. Google 71, Bing 131). * **Better Homes & Gardens**: 66 appearances (7x more than Google). https://preview.redd.it/a9ffx7hqrm7e1.png?width=3030&format=png&auto=webp&s=62bac8b12fbb5ff3a9a7aacc5924934b00ebd32f # Google Loves Social Platforms & User-Generated Content * **Reddit** dominates Google SERPs with **4.4K appearances**, 10x more than SearchGPT. * Other Social Leaders: * **Facebook**: 997 appearances. * **Quora**: Visible on Google **457 times**, absent on SearchGPT and Bing. https://preview.redd.it/dzkgb23lrm7e1.png?width=3030&format=png&auto=webp&s=1ee3e3b8f6769469e0a12f7345f90046df45a077 # Bing Prefers Directories and Local Listings * Directory sites like **Yelp** and **Yellowpages** dominate Bing’s results. * **Yelp** appeared nearly 10x more on Bing than SearchGPT. https://preview.redd.it/9sztsbcyrm7e1.png?width=3030&format=png&auto=webp&s=b5c859bbcb668faa9991d753f95ab26230e1fbec # Social Media Visibility in Search Results Google strongly favors **social media** content. Platforms like Reddit, Facebook, and Instagram receive substantial visibility compared to Bing and SearchGPT. |Social Media Platform|SearchGPT|Google|Bing| |:-|:-|:-|:-| |Reddit|202|4.4K|442| |Facebook|169|997|595| |Instagram|30|610|141| Google heavily relies on **user-generated platforms**. SearchGPT and Bing show **limited preference** for social media domains. https://preview.redd.it/a7te7n28rm7e1.png?width=3030&format=png&auto=webp&s=b98d3c496296efadeaa5bed6008a76b2c229c393 # Consistent Winners: Domains Across All Search Engines Certain domains maintain visibility across all three platforms, reflecting their universal authority. |Industry|Top Domains| |:-|:-| |Retail|eBay, Best Buy, Lowe’s| |Health|Healthline, Mayo Clinic| |Travel|Marriott, Hilton| |Directories|Yelp, Homes .com| # Trusted, domains thrive everywhere. Their strength is rewarded universally. https://preview.redd.it/na1uywspqm7e1.png?width=3030&format=png&auto=webp&s=c30e6d4c4b2972dfd2854cdaac18cff9c3b6453b The future of search is here, and knowing where your niche fits is key to staying ahead. *(Study conducted by Semrush, December 2024: Data from 5,000 analyzed queries.)*