How can we find a unique and unmet problems in customers life through internet?

* A successful business is directly proportional to clear cut answers to these **3 questions**: Q.1 What is the offering ? Q.2 How is the offering different from the competitors? Q.3 Why does the offering matters to the customer? * A offering is a solution to a problem which is occurred in a specific context. That means, each offering represent a problem in a specific context. * A keyword are the terms used by the customers to find the solutions to problems online. **Case 1**: specific context can have multiple problems, in which there could be problems which are unmet, that means no offering till now. **Case 2**: a niche is group of people, who like a certain type of offering's. so there could be unmet niche, who are looking for a offering which suits them. so, how can we find a problem which are still unsolved ? or niche which is looking for a better offering on internet?