Ghum's pairing are always so good

From the starting of the show I think their strong point was always the lead pairings whether it be neil-ayesha or bhavika-shakti or bhavika-hitesh all were so good together. And now also after the leap the new pairing also look promising. I think they make one of the best pairs in itv But all this is gone to waste because of their ass storylines and character developement. I dont know what obsession they have to convert grey characters into pure evil in the middle of the story and in the end again turn them in grey characters by justifying their actions Whether it be pakhi or ashka or some others too