What's with Colors?

I was watching Bigg Boss on TV after a long time. So during the break I didn't have my phone and didn't want to change the channel so I was just brainlessly watching the ads. First serial promo, a woman has girl child then she floats the child in the river as if it's a boat. Then after sometime again there is a promo aur fir se koi apni beti ko pani mein baha raha h. I mean I understand you want to address the social cause but same plot? For how many years do they plan to recycle and reuse the same thing. There are so many social issues that can be addressed but wahi "Ek ladki, pani mein gayi, Japak" pey atkey h. Fun part, they don't even address the social cause. The girls grow up fall for a guy and then that guy falls for another girl and then there is this whole love cross connection going on. Creativity is dead in ITV and sad part is that no one is even trying.