The gradual (and now noticeable) "Hindification" of ad campaigns.

I'm a regular cricket enjoyer and it struck me, while watching a recent Aus v. India test match that one of those huge banners on the grounds in Perth/Adelaide/Brisbane reads "Sab tick (theek) hai" - a [Google Pay](https://brandequity.economictimes.indiatimes.com/news/advertising/lowe-lintas-ticks-all-the-boxes-in-google-pays-new-campaign/110356824) ad campaign that **does not** change when one's watching the broadcast in Tamil or Telugu. On seriously considering this, one realises that everything is being gradually Hindi-fied - the [names of government schemes](https://m.thewire.in/article/government/why-only-in-hindi-anger-over-forced-hindification-has-govt-on-the-defensive), [app notifications](https://www.livemint.com/news/trends/karnataka-man-slams-blinkit-after-feeling-threatened-by-alien-hindi-notification-netizens-call-him-jobless-11721132677680.html), the list is endless. I can't help but think that this is a concerted effort to normalize Hindi imperialism, and it's truly frustrating to see.