Why don’t they make movies like Lootera?

I got multiple recommendations for Lootera! Today, on a Sunday evening, while listening to “Monta Re”, I got the urge to finally watch the movie. The movie was amazing, with top-notch acting by Sonakshi and Ranveer – probably one of their best performances for me. The screenplay and storytelling were wonderful. Comparing these two's recent movies makes me wonder why they don’t use their true potential.