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I analyzed 100 businesses across industries that implemented AI, and here’s what I found!
Most businesses use AI for:
Marketing automation (15%) – email copy, ad creatives, SEO research (ChatGPT, Jasper, Copy.ai)
Customer support (12%) – AI chatbots handling up to 70% of inquiries before escalation (Intercom, Drift)
Data analysis & insights (10%) – AI summarizing reports, trends in seconds (Tableau AI, ChatGPT for spreadsheets)
Sales prospecting (10%) – lead scoring, automated outreach (Apollo.io, HubSpot AI)
Workflow automation (8%) – connecting tools and automating repetitive tasks (Zapier, Make.com)
Biggest...
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