HUL or ITC?

I hope this is less provocative than "What are you buying now?" — which is what I actually wanted to post. 😌 If one is looking to invest in a Nifty 50 stock (especially FMCG, which seems poised for growth) for the long term at this point—and in subsequent, forthcoming dips—which of the two would you pick, and why? Its PE ratio is still unsatisfactorily high, but I'm more inclined toward buying HUL in a sluggard/phased way. It may not have ITC's tobacco-fueled cash flow—it is still, in my view, a company with stronger fundamentals. Fwiw, and though they belong to completely different sectors altogether, Tata Motors and SBI are also looking very attractive to me, especially at their current valuations & PE ratios.