Should Startup Messaging Focus on Mission or Product?

Hi Redditors, I’m currently working on a startup and facing a dilemma about how to position our messaging. Our product has a ‘clear mission’ tied to making a positive impact, but it’s also designed to solve a very real problem with a smarter, more efficient solution. The challenge is finding the right balance: 1. Mission-Driven Messaging: Highlighting the positive social impact of the product and how it aligns with values like fairness, inclusivity, or sustainability. This resonates emotionally but might make the product feel niche or too focused on a cause. 2. Product-Driven Messaging: Emphasizing the product's value proposition, like efficiency, innovation, or ROI, to appeal to a broader audience. However, this risks losing the emotional connection and unique selling point tied to the mission. I’m wondering: - Have you dealt with this dilemma before, and how did you approach it? - Should startups lean more into mission to build a strong identity or focus on product to demonstrate scalability and viability? - How do you strike a balance between purpose and profitability in your messaging? I’d love to hear your experiences, advice, or insights—thanks in advance for your thoughts!