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All about Indian startups. Ask your questions here

  • saurabh.sharma

    •

    6 months

    Best approach to Customer Discovery

    I am a startup founder based in the US. I am struggling with early stage customer discovery. I ideally want to interview people making more than $50k annual income (in person) about their biggest friction points. How do I get these interviews? Do I just go to coffee shops and ask people to talk? Or do you think I should compensate them? If I just talk to them, it is hard to qualify them and also if I compensate them, the $$$ add up. How much should I pay them? And how do I get to at least 100 customer discovery interviews? Any advise from founders?
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