Abandoning Outbound

We shut down our Outbound sales efforts completely. Killed email outreach, social media outreach, killed ads and removed our chat bot. I tested a lot of the lead gen tools, lots of it was bad data.. Looked at the leads and effort we had to invest …Just wasn’t worth it. ROI wasn’t there. Guess what happened after we shut it all down… ? Nothing. Out site traffic dipped after shutting off AdWords, but our bounce rate improved. Instead, we focused on Value-Driven marketing, case studies and giving away value…All Organic. Social Media posts and Strong SEO game…. Guess what happened? We killed it… December we Booked $34,407 in revenue and a $300,000 pipeline. We should close another $60-$80K before Feb 1. It’s been a hell of a ride getting here… Zero VC funding, bootstrapped and co-founder who exited gracefully. Not gonnna say Outbound is dead… we probably sucked at it. May try again… But sharing what worked out for us. Good luck in 2025 to all you founders! I’m Bullish on the next year.