The New Packaging Playbook: Visibility, Storytelling And Speed

Retail, D2C, and quick commerce each demand distinct packaging strategies — retail for visibility, D2C for storytelling, and quick commerce for speed and efficiency

Packaging has evolved beyond protection to deliver convenience, brand experience, sustainability, and channel-specific functionality

Successful brands tailor packaging to each sales channel, aligning visual identity with practical needs to attract, protect, and delight customers