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The hiccups in AI UGC and its future (I will not promote)
Hi everyone, AI UGC has been a space of my interest for a very long time but I have been trying to see and understand the pros and cons of it and how I could build a bit differently. Long before AI UGC, the whole "AI influencers" or AI-generated content was quite a bit around and popular and people were using it to automate and generate tons of reels or content. There are loads of YT videos or loads of folks putting out platforms or tools that help generate this and this space is getting quite crowded (Platforms like Reel Farm, MakeUGC etc). But when I think of AI UGC from the perspective of both the product/service/brand whose product/service the "influencer" is going to generate content on, the "influencer" themselves, and the audience we are trying to reach, I observed certain things. Let me try breaking down my thoughts better. **The Product/Service/Brand :** 1. The product/service/brand will indeed get their reach or a good number of reach. 2. Since I am not aware of the actual statistics or data of the price they need to pay these "influencers" when an AI UGC system is involved, I can't comment on whether it is cheaper or costlier than roping in a real influencer to promote your product/service/brand. 3. Lack of authenticity - lack of raw, authentic user experience, genuine stories, and detailed, unfiltered opinions - creates room for lack of credibility, and the need to build trust and inform their purchasing decisions, and hence this content might capture attention but not really drive sales. Most of the popular UGC content is in the space of fashion, beauty etc. where the potential buyers of the product crave and look for raw honest opinions on the product to make the decision to buy it. While one can create videos of the influencers holding the beauty products or have a virtual fashion try on, you don't really get an honest opinion on the fit and feel of the clothes or how the beauty product feels on your skin or affects it etc. **The "AI Influencers" and their creators :** 1. Due to the high volume of automated content these creators put out and the reach, they definitely would get benefit out of the "pay per views" kind of systems easily and assuming that out of this large amount, some happen to mistakenly or consciously click on the affiliate link, get paid through the affiliate. 2. They might miss out on a loyal following and would have to completely depend on the reach all the time because why should one follow an AI influencer voluntarily/consciously to make buying decisions and just happen to check the product/content that an "AI influencer" is promoting if it so happens to come by in your feed. The loss of personal touch affects building a loyal community. 3. With the growing numbers of AI UGC platforms/tools/services and the number of folks who use it for easy views/like farming and money, almost everyone might start putting out similar stuff unless otherwise you do something differently. Otherwise, it is just going to be a dot in the AI UGC noise. 4. This automation definitely helps reduce the workforce for "aspiring influencers" and also minimizes effort and work and draws more such "influencers" due to its ease of use and ease of earning. **Potential customers :** 1. These potential buyers of the product/service would not be gaining any honest or raw insights on these items and might be drawn to them but don't have enough trust in them to buy them. 2. They might be spammed with similar or repetitive content that they are either frustrated by them showing up on the feed again and again or lose interest in them due to its lack of trustworthiness or lack of unique marketing or insights. These are to name a few. With this pace and momentum in AI UGC, the platforms where this content is put out might also suffer due to various reasons. I was trying to find some place where I can see actual statistics or data on the revenue that is generated by the first two parties and the experience of the third with AI UGC in the picture. And I want to understand what other pros and cons you feel are there to this and if you have ever pondered on how one might be able to build trust and credibility while at the same time leveraging AI for UGC. This is an area I am focusing on right now to solve but obviously there would be trade-offs that would have to be done like for instance in the "easeness" of generating this content coming down a bit etc.2
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