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The Future of Startups and the Dominance of Corporate Giants ( i will not promote)
The traditional startup dream—starting small, growing steadily, and eventually becoming a massive, industry-shaping company—is not what it used to be. The landscape has changed dramatically. Today, corporate giants have shifted their focus toward startups and innovative ideas, not just as inspiration but as opportunities for acquisition or direct competition. They’ve learned from past mistakes and now have multiple strategies to minimize their risks while shifting the burden onto entrepreneurs. Instead of taking on the uncertainty of innovation themselves, they let startups do the heavy lifting—developing, testing, and proving new concepts—before stepping in to acquire or outcompete them. Of course, this doesn’t apply to every case, but the trend is clear: as time goes on, it’s becoming increasingly difficult for entirely new major players to emerge. Unlike in previous decades, where companies could rise from the ground up and redefine industries, today’s market dynamics favor those who already dominate. The path to building the next industry titan is more challenging than ever. The question is: will we see another era of independent breakthrough companies, or has the game permanently changed? "I will not promote"5
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