Starting trouble

Hello all and a happy new year to all I am not a founder but I am fascinated by startups. I am not a CS person and I know very little coding. But I do have a decent idea on business development and cash flow generation. I have an idea that I think is good to a point where if executed could be a solid thing. However, I fell like I am biased about the idea and lack motivation to get enough research done to objectively evaluate the idea and develop a business plan/ proposition. I feel like all the freedom ironically restricts you and I feel like all my creative juices are tapped out. Just felt like sharing. Gladly appreciate any feedback! I Apologize for the rambling:)