Community Information
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LTV of a marketplace/e-commerce “I will not promote”
How do you calculate LTV of a marketplace where purchases are infrequent. 50% of our customers only purchase once, some a handful of times, and some are super users. I’m curious if anyone has advice on how to calculate the LTV when there’s not a simple churn rate. Or if anyone has a software they prefer to use for this.5
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