If you were the first to create a Hardware Product (First of its kind) - how would you market before copycats jump-in?

Hello, suppose that you & your team, were the first to make a great sports product, and you all were confident that this product is going to be a very strong one and you are ready to take the risk. Your product can be used by GYMs, Sports Clubs, People in their homes. \- You spent time developing it. \- You tested it and showed it to people whom you trust (10s). \- You secured a patent in a number of countries. \- You found a manufacturer (Ni Hao), and ready to press the (Start Button). \- You are smart, and you know that kickstarter and other platforms are bad for IP. \- You & Your team were able to fund the first 500 - 1000 pcs. \- You set-up the website and the initial shipping plan with 3PLs in the countries you want to start selling in. \- You delayed marketing intentionally so that you give yourself more time before they jump-in. They will probably need +3 months if you are lucky. \- You don't have a clear marketing plan, but you decide to go with organic & influencer marketing. \- Then, you realize; how about Distributors, GYMs, Sports Clubs, etc..? What would you do? would it be better to get the product in the hands of (early adopters)? How would you reach/contact them? Remember: you have a limited time before they jump-in (AND THEY WILL)!