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How important is the product for your market?
I think this is the difference between constantly struggling to get customers and having your product essentially sell itself. Without it, even the best marketing strategies or significant funding won’t take you far... it’s like building a house on shaky ground. In my experience, by selling a product that truly fits your market; it all comes down to deeply understanding your audience. That means talking to customers, getting honest feedback, and being able to adjust as you go. Sometimes the product you thought would work perfectly ends up needing major adjustments based on what the market actually wants. Never lose your mission for your business, there is a fine difference between changing everything, and adjusting for the better. The mission carries your business, that is how you are in business. If you can help your customers more by adjusting your product (by staying within your mission), I would say go for it. When I launched my first venture, I spent too much time perfecting the product without getting any feedback. It wasn’t until I started actively listening to feedback and iterating that I started seeing real traction. Excited to hear what others might have done in their experience related to their products or business in general.2
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