How do people discover new D2C brands? [ I will not promote ]

I'm curious about how people find and explore **Direct-to-Consumer (D2C) brands**. Some brands get big through Instagram ads, others rely on PR, and some grow purely through word of mouth. As someone interested in D2C, I feel like **brand discovery is still scattered**—there's no single place to easily browse and explore new D2C brands. **What do you think?** * Where do you personally find **new D2C brands**? * Do you think discovery is a problem for consumers and startups? * What would make it easier to **explore and compare** D2C brands? Would love to hear your thoughts!