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Grew my startup 7x in the last month
Long-time lurker, first-time posting in this subreddit. Wanted to share a recent win that might be helpful to others. Some context: I started Aimerce to solve a simple but critical problem - helping DTC brands keep their customer data longer than the 7-day cookie window that's killing most mobile marketing efforts. We basically help brands implement server-side tracking and better use their first-party data for Meta ads and email marketing. The unexpected breakthrough: Being the first point of interaction between customers and brands meant we were sitting on a goldmine of behavioral data (think millions of pre-purchase signals). After some customers asked about market insights, I spent a few months analyzing trends across our biggest performance wear clients. What we found was fascinating: * Cult sports are completely changing how brands succeed * Traditional marketing playbooks are becoming obsolete * First-party data is creating massive competitive advantages I wrote up our findings in a whitepaper and started sharing it with industry leaders. The response was insane: **7x growth in inbound leads, multiple enterprise brands reaching out, speaking opportunities at industry events** Key lessons learned: 1. Sometimes your best asset isn't your product, but your position in the market 2. Data without insight is just numbers 3. Sharing knowledge builds more trust than traditional marketing Happy to share more specific insights or answer questions about server-side tracking implementation. Just trying to give back to the community that taught me so much.1
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