We just made the decision to bail on SEO.

We built topical authority to the point where I can pretty much guarantee top five in SERPs, but I can see which way the wind is blowing. People Also Ask going to AI is a sign to get out. We are going to go an arbitraged traffic model. My team will still write great articles and they'll pick up some incidental SEO, but we're going to ignore that. Once I get proof of concept up and running, I expect advertisers will pay for 100% of my traffic buying needs within a month. It's time to get out, at least until there's some clarity on what the future of search is going to be.