Okay, HubSpot lost 80% of its organic traffic. What next?

As you are on the SEO subreddit, I assume you are already aware **HubSpot lost 70-80% of its organic traffic from 2024 to 2025**. If HubSpot, a CRM giant that's famous for its massive amount of content and lead magnets, can lose most of its organic traffic, I believe it can happen to any of us. So it brings me questions. * Are there other cases where SEO giants lost their major organic traffic? * Have any of you faced a similar massive loss of organic traffic? * Why did it happen to HubSpot? (I saw YouTube videos on this topic but I want to hear more) * What are you doing to prevent the same thing from happening to your business? Thanks.