Many impressions, zero clicks

Second post of the day lol. I am NOT a SEO expert, just a small biz owner figure things out for myself. I have 2 websites related to my biz. One does exceptionally well with many first page rankings on Google and most of those are in the top spot (after all the ads of course)! But with the primary site, I just can't seem to get things right. ***What am I potentially doing wrong or not doing enough of to get these kind of results in GSC?*** Image in the comments. This is for keywords that were mainly added via blog content in the last 30 days.