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  • saurabh.sharma

    •

    6 months

    GA4 traffic lower than GSC

    Hello everyone. I've posted this in the Google Analytics subreddit too but I'll check here as well :) I'm struggling to find the issue with a Wordpress site I am working on. It's got both GA4 and GSC set up but there's a huge discrepancy between the two sites, with GA4 showing significantly lower traffic. I've had a look at just about everything (I think) and cannot find the reason why! So far, I've been over the following: \-filters (no filters would be blocking it) \-codes implemented in the right place on the site (we're using GTM to have GA4 on) \-cookie banner & consent settings (all sorted too; for reference, the plugin we're using is called Cookie Consent Banner) The site is also using Wordfence and when checking the dashboard, I can see a bunch of IPs blocked (the site is available in multiple languages)...it would make sense to see data reported in GSC but not GA4 as they wouldn't actually get on the site. Was anyone else in a similar situation? I'm running out of ideas of potential areas I could investigate and have never seen a situation like that...
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