From seo to marketing analytics or marketing automation?

Hi all, I have been working as a seo specialist for about 2 years now. I want to develop further in the future beyond seo. I realised for myself that I don't really like the creative side of marketing (content writing, design creation and so on), I like the technical part more. I wrote a script on my work on python which searches for not obvious duplicates in semantics and I am thinking about making a small position monitoring panel. Which career path do you think is more logical for me - marketing automator or marketing analyst? Which one has more job openings, who has what career path. And the main question - what step by step should I learn to smoothly transition into a role so that it is logical. Maybe someone has personal experience - I would be very happy to read. Please, very please, don't answer this question with a trite artificial intelligence answer - I want to hear people's real opinions, that's why I'm here.