Do Local City Names Still Matter in Domain Names?

I remember years ago this was a practice that was recommended so that if someone searched "city name" + "type of business" you'd come up in results. So if you type in "portrait photographers" in "culver city" you would have better chances of coming up top. Is this still the case? Also, if you have an Instagram account that you use for your business, I'm also interested in hearing if it works for that. Thank you.