{AHrefs} Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True

No comment - this information is posted verbatim from Ahrefs blog: >Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. >I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter for rankings?” by disavowing all links to a few blogs. Traffic and rankings fell, so yes, links still matter. [https://ahrefs.com/blog/links-matter-less-but-still-matter/](https://ahrefs.com/blog/links-matter-less-but-still-matter/)