Need Expert SEO Guidance for My Small Business Online Store

Hi everyone, I’m a small business owner who has recently launched an online store on Webador UK. My website focuses on selling vegan, cruelty-free, and chemical-free powdered face masks. I’m not a technical expert, but I’m currently taking an online SEO certification course to learn the basics. Since 6th December, I’ve had only 105 visitors, and I’m trying to figure out how to grow organic traffic that converts into actual sales. My goal isn’t massive traffic numbers—I’d rather have 500-1000 targeted visitors leading to 300-400 sales. Here’s where I need your advice: 1. Are tools like SEMRush or Ahrefs necessary for a small startup like mine? I use Google search console to see the traffic and I use ahrefs free url scanner to identify problems. 2. How can I focus on getting organic traffic without wasting money on ineffective strategies? 3. Is it safe to hire SEO freelancers from platforms like Upwork or Fiverr, especially for tasks like backlinks? 4. I’m writing blog posts regularly on my niche using ChatGPT (after humanizing the text). Is this approach effective for ranking? If you’ve had success with SEO for a small online store or know strategies that can help, please share your insights! I’d really appreciate any tips or experiences. Thanks in advance for your guidance!🙏