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Want to Test Clickstream Data as a Potential Ranking Signal, How Would You Do It?
Remember when this internal API docs leaked from Google a while back? Well, something I read in those docs leads me to want to test something. There was a slight indication that Google could be using clickstream data collected by the Chrome browser in determining value passed through the links on the page. I’ve done the traditional click thru tests to learn how direct CTR from a SERP to a link may impact that link’s ranking. But this test will be slightly different. I have a page which ranks between 5-9 on any given day for a keyword with 2,300 volume. So it’s not super competitive. Therefore, I’m interested in selecting 4 or 5 pages which have backlinks to my page and sending traffic to those pages consistently every day for 3 weeks. Then measure the results, if any. If the rank increases, then I could conclude that Google is passing more value through backlinks on those pages. The traffic would need to mimic real human behavior, spread across IP addresses located in the US, and occur in a chrome browser. Is there a service that I could use to do this? Or would you hire a few contract workers on Upwork who have a VPN and just give them instructions? Or could Amazon MTurk be used for this kind of thing? I know that the traditional CTR manipulation is not allowed on MTurk. But this test wouldn’t involve searching Google and clicking links. What do you think?3
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