The HCU Effect in Google Updates

Roger Montti from Search Engine Journal explains how Google’s Helpful Content Update (HCU) has evolved and its impact on SEO. HCU Introduced in 2022, HCU aimed to prioritize helpful, people-first content. In March 2024, it became part of Google’s core algorithm, running continuously rather than as a standalone system. Identifying HCU’s effects is challenging due to Google’s “black box” ranking system, where processes are not fully transparent. The update focuses on creating high-quality, reliable content that aligns with user needs rather than search engine manipulation. Improving rankings involves following Google’s guidelines for people-first content, focusing on quality, expertise, and user experience. Avoid keyword-stuffed or search engine driven practices, and prioritize trustworthiness through the EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness). The takeaway is clear: Google’s HCU signals continuously reward helpful, user-focused content over strategies designed to manipulate rankings. Maintaining a focus on people-first content remains essential for long-term SEO success. [View Poll](https://www.reddit.com/poll/1hiyiwx)