The 6 Faiths or Houses of Google - which house are you?

There are 6 philosophies, faiths or houses of Google - and we wanted to share these to get your opinion. Are we right? Do you identify with them? What do you think? Are there overlaps? Kind of but each house is intrinsically different and at odds with each other. Please - ask us if you think we should deep dive in more or develop it fruther? # The Great Google God of Good Content Not a lot to explain - the belief that Google rewards content, research, writing, structure and linking to great research showing trust and reliability. Google tracks well known Authors and uses its RankBrain to know which content they wrote and value it over unknown authors. House Motto: Good Content Lead Prophets: Bernard, Olaf Favorite Books: Anything with EEAT, Dictionaries Best Tool: Thesaurus, Guide to NLP Common Quote: Your content isnt good enough bra Collqjially: Copywriters # Honorable House of HTML Self-Explanatory - the HTML House is the belief in good HTML, Engineering, PageSpeed, that Google loves great structure that helps it understand the content, establishes trust and authority. While other factors may (or may not) influence SEO - SEO cannot exist without good HTML and good site architecture House Motto: Audit me bro Lead Prophets: Linus Torvalds Favorite Books: Any guide to HTML or PHP or web coding, books about sitemaps, spiders Best Tool: XML, Screaming Frog Common Quote: Ah man, your sites slow and full of errors - Google no likey Colloquially: Dev Bros # The Royal Legion of Brand Builders All of the houses of SEO are wrong: You’re either a brand or you will no longer exist in Google House Motto: think like a brand Favorite books: How they built (brand) Lead Prophet: Seth Goden Common Quote: You have to build a brand Colloquially: Markerter # The High Orthodoxy of PageRank And one day Larry created PageRank and there was light on the WWW. The Orthodoxy, aka the SEO Standard, Old School SEO. House Motto: I need mo backlinks Favorite Books: The PageRank Patent Best Tool: SEMRush Backlink Tool Notable Prophets: Matt Cutts, John Mueller Common Quote: NIce page - can you link to me? Colloquially: Dinosaurs # The Ominpotent Church of Latter Day Googlists Pray with me: There is one God of SEO who sees all, knows all and is all powerful Although firmly distinct from the Great God of Content - CoMods see themselves as Great Content worshippers but the name of the church is shunned in GGC circles. Google is all knowing - have a GSC? Google knows all the domains. Editing a document? Google knows you’re trying to spam it.  House Motto: You gotta get with Google’s Good Graces Favorite Books: EVERYTHING Notable Prophets: That guy who says “Yeah but Google can tell” Common Quotes: Yeah, and thats exactly how Google knows Colloquially: SEO Bros # Googleologists New to SEO but will be SEO Saints by Friday. The subscribe to EVERY SEO newsletter, have 5 SEO books on their Amazon wishlist. They know 51 of the list of 55 things you need ot know SEO to get your own SEO Youtube Channel and they’re checking it twice in case it magically completes itself. They know how everything works but they’re unsure of the first 50 steps. They just need ot subscribe to two more SEO channels and they get their own Facebook Group for SEO Agencies. They’re saving to buy a $1.99 domain on GoDaddy but not sure if its a legit site or a scam. House Motto: But what if there were no links, how did it work then? Favorite Books: Anything on Social Media Notable Prophets: Jordan Belfort Common Quotes: Nobody knows what the algorithm does There are 6 philosophies, faiths or houses of Google - and we wanted to share these to get your opinion. Are we right? Do you identify with them?