Starting a Freelance SEO Business. Use My Own Name, or a Brand Name?

Hey everyone, I'm about to dip my toes into the world of freelancing after 6 years of professional SEO experience. I am just about to set up my website. Do you think it's better to name my site (and brand) as just my personal name or use a brand name? My target audience is going to be small and medium businesses, and I want to offer a personal service. I personally think that just using your own name seems a bit unoriginal and uninspiring, and I would prefer to use a brand name. However, I've read in serveral places that using your own name is the way to go to build trust and authenticity and help with getting work from small and medium businesses. What do you all think? Cheers