Community Information
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Should you never delete holiday pages?
Hypothetical question: You run an ecommerce store and you create a collection page for, 'Fathers Day Gift Sets' or 'Valentines Gifts'. Not a landing page, an actual page on your website. Does it make sense to keep the page active when it is not the holiday or the days leading up to it, and just hide it (remove all links from your site to it and make the page an orphan page) ---- rather than delete the page? My reasoning in keeping it active but you can't navigate to it is: It will continue to rank, maybe gather more links.....and most importantly, if you were to delete it entirely and then create a new collection page for the holiday it might not get indexed by Google quickly, let alone get any organic traffic.3
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