SEO is about building trust. Not finding errors to sell to clients.

SEO is the Digital Marketing Strategy that requires the highest levels of trust between clients and SEO experts as results take more time than other digital marketing strategies. However, most SEO experts and agencies focus on finding issues to sell to clients rather than building trust. The old "find errors to sell the client" is what many SEO agencies do. It is why SEO has become such a "low-trust and murky" industry. The best SEO experts build trust and have long-term client relationships. But this is not the norm. Many businesses churn through SEO agencies, going in circles just doing the same thing over and over again (finding errors to sell the client). It takes expertise, experience, and business acumen to show clients how SEO can add value to their business and build their trust. And build long-term and sustainable SEO strategies. Any kid with ZERO experience can scan a website and find SEO errors to sell a client. Trust is the MOST important factor in any Digital Marketing client relationship, but SEO requires the MOST trust of all Digital Marketing channels.