Reddit beats any Keyword Research Tool

When working with niche SAAS Products, it is difficult to figure out a content strategy because there is a lack of data on tools. I have personally spent hours looking at GSC, Ahrefs, and Semrush for topic research and to find low-competition relevant keywords for various clients. But at the same time if you make one simple search using the site operator on Google, `“site: reddit. com [your topic of interest]`" You immediately have a bunch of discussion threads around your topic. This has worked great for all the niche B2B saas products we are working on * It shows actual topics of discussion and content-generation opportunities * It gives you direct user pain points that people are searching and discussing about The interesting part is that Reddit does not just give you keyword ideas but a whole direction on how you can sell and place a certain offering. This is something keyword research tools would almost never show you. After seeing that this worked, I took it a step further and created a basic scraper using Python and Reddit's API to scrape these topics in bulk. It is now one of the crucial tools we use during research for any project.