New SEO clients acquisition - is it becoming harder for you too?

Howdy SEO community, **TLDR;** Do you feel that its becoming harder and harder to acquire good SEO leads? I work with SEO for past 5 years now currently on my 2nd year of freelancing, I managed to push my agency to 10K MMR, but eventually the sales cycle stopped, because once you done the foundations for the company and they see value in SEO they bring inhouse people to fill the holes/push further. I been doing: \* Manual Outreach \* Reddit (helping folks over in different communities) also DM's. \* Social media (Linkedin, FB, X). \* Upwork/Fiverr I have really clear message how SEO reduces CAC of whole marketing, which is increased due folks trying to do ads to push the conversions, and I feel I'm not typical "Hello Dear/Sir" outreacher. I usually spend time crafting the emails to actual companies need, identifying the problems and letting them know how to fix em. I even did some case studies how we managed to make over 400% ROI with certain clients which I felt would help me convert some leads. Last year It felt crazy easy to get new leads, people were eager to invest in SEO and scale the traffic channels. However something changed in industry @ 2025, do you feel that as well? Let me know your frame-works how you usually acquire leads, what do you feel is the easiest ICP right now to book? What tools are you using? How do you actually managing to survive? I'm just double-question everything I do right now.