Is it worth paying for analytics and conversion analysis with Lucky Orange?

Hi everyone, I’m currently using Lucky Orange for heatmaps, and it’s great—I can see where my customers are going on the site and where they’re dropping off. They recently offered me an option to get analytics or have someone from Fiverr analyze the data and give me suggestions for improving conversions. Here’s my question: Is this really necessary? My website doesn’t seem to have any major issues, and I’ve already made things quick and user-friendly. Could it just be that people are browsing without necessarily being ready to buy? Or would this kind of analysis be valuable even if the site looks fine?