Insights on Local SEO Performance

Hi Everyone, I’ve been analyzing several small businesses, particularly in the plumbing industry and noticed that many of their websites don’t follow Google’s guidelines. For example, some have multiple H1 tags, or keywords aren’t optimized in titles, URLs, or headings. Yet, they still rank well in their local areas. I thought low competition in those areas might be one reason. What do you think? Are there other factors that could explain this? Here’s an example: largsplumbing is based on uk I’d really appreciate hearing your insights and opinions on this Thank you in advance