I Analyzed Canva's SEO Strategy and Found Something Interesting

**TL;DR:** I analyzed Canva's SEO strategy - they're getting 700M+ traffic/month by optimizing for user problems rather than just keywords. Their product-led SEO approach focuses on "jobs to be done" instead of traditional keyword targeting. # The Numbers: * 700M+ total monthly visits * 25% from organic search * 2x Adobe's total monthly traffic * Zero reliance on paid advertising # Core Strategy Breakdown: Instead of optimizing for generic terms, Canva targets specific user problems: 1. **User Intent Mapping:** * Target keywords like "Create professional resume" instead of "resume maker" * Target keywords like "Design Instagram post" instead of "social media tool" * Target keywords like "Make wedding invitation" instead of "invitation designer" 2. **Technical Implementation:** * Template-level SEO optimization * Descriptive alt text for template library * Individual landing pages per design category * Immediate product access (no signup wall) 3. **Conversion Flow:** * Search on Google → Template Gallery → Instant Editor Access → Value Demo → Natural Signup # Why This Works: * Users get immediate value before hitting signup wall * Product becomes the landing page * High conversion due to demonstrated value * 24/7 organic user acquisition # Key Insight: Their success isn't about traditional SEO metrics - it's about mapping search intent directly to product solutions. Would love to hear if others have seen similar product-led SEO approaches in other industries! Which companies are doing great that use SEO as their primary growth channel?