I am creating a blog for a well known charity but my website is about video production

I run a video production business and recently worked with a football club’s charity trust that recently focused on reducing food waste as well as supporting their local community. We created a video to highlight their impact, but I’m struggling to find blog ideas that connect video production with food waste or community charity work in a way that helps my SEO and backlinks. They've said I can create a few blogs for them to help me build up backlinks. Most SEO research gives me informational keywords like “food waste awareness” or “donate to food charities,” but they don’t naturally tie into video production. I’d love ideas for blogs that: * Show how video can support food waste reduction efforts or charity work. * Aren’t purely promotional but can still attract backlinks or traffic. * Highlight the value of video for nonprofits working in food waste or community outreach. * Blogs that'll help me rank! Any advice or examples would be a huge help!