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Do hyphens impact exact match domain?
Has anyone tested whether hyphens impact ranking when competing against non-hyphenated EMD? e.g. bestfruitcakes.com vs best-fruit-cakes And if a two word separated by hyphens isn’t impacted, are three words with hyphens worse off and so on so forth for 5 word domains? Obviously more goes into ranking than EMD. But assuming the websites are like for like.4
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