{Case Study} G2 bleeds traffic - are they facing an existential crisis?

Traffic Loss [G2.com](http://G2.com) has lost approximately 80% of its SEO traffic since 20232526. This represents a massive drop in organic search visibility and website visitors. Recent Traffic Data More recent data shows G2.com's traffic continuing to decline: In December 2024, [G2.com](http://G2.com) received 3.65 million visits32. In January 2025, traffic decreased further to 3.5 million visits, a 4.14% month-over-month decline32. Comparing November 2024 to December 2024, traffic decreased by 19.81%32. Traffic Sources The majority of G2.com's remaining traffic comes from organic search: 67.51% of desktop visits in January 2025 came from organic search33. Direct traffic accounted for 26.48% of visits