AIO Buzz: Google "AI Mode", the [Video] tag AI Overviews, Reddit and Quora will come back(?), Perplexitys closed a $500 million funding round

At SE Ranking, we’re staying on top of the latest trends in AI-powered search and sharing insights that matter to the SEO community. We’re also keeping an eye on the hottest SEO discussions happening on social media. Here are some of the top conversations surrounding AI Overviews, Perplexity, and SearchGPT. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Google is reportedly planning to introduce a new "AI Mode" to its search engine, according to The Information. This feature will allow users to switch to AI Mode directly from the top of the search results page, providing access to an interface similar to Google's Gemini AI chatbot. The AI Mode tab is expected to appear alongside the existing “All,” “Images,” “Videos,” and “Shopping” tabs on the left side of the search interface. According to The Information, responses in AI Mode will include links to related web pages, along with a search bar below the conversational answer that encourages users to "Ask a follow-up..." **Sources:** The Verge |  Emma Roth The Information | Amir Efrati \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ AI-generated snippets often adapt their form and content based on factors such as search queries, device type, geolocation, and other variables, showcasing their flexibility. Recently, active users noticed an intriguing anomaly within AI-powered snippets. Following the (presumably) specified video titles, Google appears to insert a "\[Video\]" tag, suggesting a potential update related to video integration. One such observation was shared by Gagan Ghotra on his X page. We’re continuing to monitor this phenomenon. If you’ve come across other notable anomalies while working with AI-generated search queries, feel free to share them in the comments! **Sources:** X | Gagan Ghotra \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ The community is beginning to notice the resurgence of Reddit and Quora in top search results. Recently, we observed a trend where forums, boosted by AI-generated snippets, started claiming a visible share of the first page in search rankings. However, over time, this became less pronounced as more authoritative websites pushed forums further down the results. Now, Casie Gillette has highlighted Reddit and Quora once again, discussing their role in building brand authority. This could signal growing interest from marketers looking to leverage these platforms for brand growth. What are your thoughts? Could Reddit reclaim its former dominance in search rankings? **Sources:** X | Casieg X | Majestic \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Perplexity has reportedly closed a $500 million funding round, bringing the startup's valuation to an impressive $9 billion. This significant milestone comes amid intensifying competition in AI-powered search. As you know, OpenAI recently launched ChatGPT Search globally, positioning it as an answer to Perplexity. Meanwhile, Google is advancing its own capabilities to rival Perplexity, including AI-generated summaries and answers directly on search results pages. As search giants compete to capture a larger share of the web search audience, the question arises: how will this evolution impact SEO strategies? Share your thoughts in the comments below! **Sources:** TechCrunch | Kyle Wiggers MacRumors | Juli Clover \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ That’s the latest on AI Overviews, Perplexity and SearchGPT. We’ll keep tabs on the conversation for further updates. Stay tuned for more!