AI wrapper still works for SEO?

I found an AI writer that’s been selling well on AppSumo. It's called Writecream. At first glance, it’s just an AI wrapper — most of the features can easily be done in ChatGPT with the right prompts. Nothing groundbreaking.But what surprised me was its steady growth. According to SimilarWeb, it’s on track to hit 1M monthly visitors soon.I dug deeper into their marketing strategy. Apart from getting traffic from AI directories and AppSumo, the majority of their visitors come from SEO.Their SEO game is strong. Writecream has created tons of "free tools" pages targeting very specific use cases, like: Movie Quote Finder/ Bibliography Generator/Apology Letters DIY/Character Letter for Court(and many many more...) Their approach is simple but effective: build a free tool for any writing scenario. I’m guessing they’ll keep building these tools as new writing needs emerge — and why not? There's no shortage of potential use cases.Who said AI wrappers are dead? Who says SEO is finished? Some people are making money quietly, and we just don’t see it.