A website not ranking on his own brand keyword?

Hey the SEO community, I’m reaching out for some insights as I’m dealing with a weird issue that I can’t figure out alone right now. :/ Hoping someone here might have experienced something similar! The Problem: My website doesn’t show up when searching for its own brand name on Google. Context & What I’ve Checked So Far: * If I use the search query **"{site\_name}"**, my website appear at all. * If I use the search query **{site\_name}**, my website doesn't appear (on all pages) * Using query **site:{site\_url}**, Google indexes 83+ pages. * The brand keyword has 0 search volume & 0 competition, so I’d expect it to rank easily. * Google Search Console and Bing Webmaste**r** don’t show any errors. * SEO Tool flags only some AVIF file issues, but nothing that should impact indexing on the brand keyword. Possible Causes I’m Investigating: 1. **Hidden <h1> tag** – I used `sr-only` for design purposes (still accessible for screen readers). Could Google be deprioritizing it? Seems unlikely, but I’m considering it. 2. **AVIF files** – My site heavily uses AVIF images (since it’s an eCommerce store). Chrome supports them, so I doubt it’s the cause. I blocked the crawler to access the AVIF file for now and added the header: `Header set Content-Type "image/avif"` so it's not read has HTML. 3. **A 3D element is impacting performance** – But could this really be why the website doesn't rank on brand name keywords at all? Seems unrelated. 4. **Homepage unique content flagged at 40%?!** – Turns out the cookie plugin messed things up, so I coded my own cookie plugin to fix it with a `data-nosnippet`? Hope it'll help. Maybe this was part of the issue? 5. **Ecommerce with low html content?** Should I add more text for the search engines? i have like 150 words on the homepage but when I look at big other ecommerce like ASOS and so, their website ranks fine with even less words. If anyone has encountered something similar or has ideas, I’d love to hear your thoughts! Thanks in advance!