2025 Strategy for expanding vintage gold jewelry brand internationally

Hi everyone, I run a fine vintage gold jewelry brand based in Scandinavia. Over the past few years, we’ve been listing our pieces on Etsy and have seen a solid demand from other countries, including Europe and the US. There’s not much competition in the niche of vintage solid gold jewelry (apart from Etsy as a marketplace), and I believe there’s great potential for expanding internationally. Currently, we rank very well in Denmark on a local domain, but I also own an international .com domain and am trying to figure out the best SEO strategy for scaling internationally. I’d love to hear your thoughts on the following: 1. Domains: Should I create separate local domains for different countries (e.g., .fr for France, .de for Germany) in their respective languages? Or would it be better to use Shopify Markets with translations on the .com domain? 2. Content Strategy: Should I focus on programmatic SEO to generate lots of collection pages for specific keywords? Or would it be better to invest in blog posts to drive traffic and funnel it to relevant product pages? 3. Overall Approach: What are the best practices for targeting international markets while maintaining strong local SEO? I’d really appreciate any insights or strategies you’ve tried that worked for your brand, especially if you’ve expanded internationally. Thanks in advance!